Every Sunday I will be writing a journal entry to document the process of building a Global Brand. I started this journey with no experience in any of this with no investment but tomorrow the Brand will drop a 21 piece collection.
Over the years there have been many setbacks however the vision has always remained the same. This collection means a lot to me, it took everything to get this one over the line especially with a custom delay which threatened to ruin it all.
In a world full of smoke of mirrors, I promise Boxsmart will always remain transparent, true to our morals and never sacrifice it's quality.
Elliott.
