001 - 09/06/24

Every Sunday I will be writing a journal entry to document the process of building a Global Brand. I started this journey with no experience in any of this with no investment but tomorrow the Brand will drop a 21 piece collection. 

Over the years there have been many setbacks however the vision has always remained the same. This collection means a lot to me, it took everything to get this one over the line especially with a custom delay which threatened to ruin it all. 

In a world full of smoke of mirrors, I promise Boxsmart will always remain transparent, true to our morals and never sacrifice it's quality. 


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